TY  - BOOK
AU  - Apte,Govind
TI  - Services marketing
SN  - 0195667581
AV  - HD9987.I42 A67 2004
U1  - 658.8 
PY  - 2004///
CY  - New Delhi, New York
PB  - Oxford University Press
KW  - Service industries
KW  - India
KW  - Marketing
N1  - Includes index; BA
N2  - With reference to India
UR  - http://www.worldcat.org/title/services-marketing/oclc/57236363&referer=brief_results
ER  -