TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0256097909
U1  - 658.8 
PY  - 2007///
CY  - Boston, London
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - "McGraw-Hill international edition"--Cover; Previous ed.: 2004; Includes bibliographical references and index; TOC; Pt. I. Management and the Managerial Environment. 1. Managers and the Study of Management. 2. Managers and Their Environments. 3. Social and Ethical Responsibilities of Management --
Pt. II. Managing Work and Organizations: Planning, Organizing, Controlling. 4. Management Decision Making. 5. The Planning Function. 6. Strategic Planning. 7. The Organizing Function. 8. Organization Design. 9. The Controlling Function --
Pt. III. Managing People in Organizations: Leading. 10. Motivation. 11. Managing Work Groups. 12. Leading People in Organizations. 13. Communication. 14. Human Resource Management. 15. Organizational Change and Development --
Pt. IV. Managing, Production and Operations: Planning, Organizing, Controlling. 16. Production and Operations Management. 17. Decision Support Systems. 18. Production Planning. 19. Inventory Planning and Controlling --
Pt. V. 21st Century Issues in Management. 20. Entrepreneurship. 21. Managing in a Global Environment. 22. Management Careers; BA
UR  - http://www.worldcat.org/title/fundamentals-of-management/oclc/23584232&referer=brief_results
ER  -