TY - BOOK AU - Peter,J.Paul AU - Donnelly,James H. TI - Marketing management: knowledge and skills SN - 0256097909 U1 - 658.8 PY - 2007/// CY - Boston, London PB - McGraw-Hill KW - Marketing KW - Management KW - Case studies N1 - "McGraw-Hill international edition"--Cover; Previous ed.: 2004; Includes bibliographical references and index; TOC; Pt. I. Management and the Managerial Environment. 1. Managers and the Study of Management. 2. Managers and Their Environments. 3. Social and Ethical Responsibilities of Management -- Pt. II. Managing Work and Organizations: Planning, Organizing, Controlling. 4. Management Decision Making. 5. The Planning Function. 6. Strategic Planning. 7. The Organizing Function. 8. Organization Design. 9. The Controlling Function -- Pt. III. Managing People in Organizations: Leading. 10. Motivation. 11. Managing Work Groups. 12. Leading People in Organizations. 13. Communication. 14. Human Resource Management. 15. Organizational Change and Development -- Pt. IV. Managing, Production and Operations: Planning, Organizing, Controlling. 16. Production and Operations Management. 17. Decision Support Systems. 18. Production Planning. 19. Inventory Planning and Controlling -- Pt. V. 21st Century Issues in Management. 20. Entrepreneurship. 21. Managing in a Global Environment. 22. Management Careers; BA UR - http://www.worldcat.org/title/fundamentals-of-management/oclc/23584232&referer=brief_results ER -