TY  - BOOK
AU  - McKenzie,Richard B.
AU  - Lee,Dwight R.
TI  - Microeconomics for MBAs: the economic way of thinking for managers 
SN  - 0521859816 (hbk.)
AV  - HB172 .M396 2006
U1  - 338.50711 22
PY  - 2006///
CY  - Cambridge, New York
PB  - Cambridge University Press
KW  - Microeconomics
KW  - Managerial economics
N1  - Includes bibliographical references (p. 651-667) and index; TOC;  	Microeconomics : a way of thinking about business --
Competitive product markets and firm decisions --
Principles of rational behaviour at work in society and business --
The logic of group behaviour in business and elsewhere --
Government controls : how management incentives are affected --
Reasons for firms and incentives --
Consumer choice and demand in traditional and network markets --
Product costs and business decisions --
Production cost short run and long run --
Firm production under idealized competitive conditions --
Monopoly power and firm pricing decisions --
Firm strategy under imperfectly competitive market conditions --
Competitive and monopsonistic labor markets --
Problems in collective decision making --
International trade and finance; Economics
N2  - Summary: 	
"This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage profit maximization?""--BOOK JACKET
UR  - http://www.loc.gov/catdir/enhancements/fy0642/2006296041-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0642/2006296041-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0733/2006296041-b.html
UR  - http://www.worldcat.org/title/microeconomics-for-mbas-the-economic-way-of-thinking-for-managers/oclc/62307707&referer=brief_results
UR  - http://lib.ewubd.edu/ebook/5508
ER  -