TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780132390026 (alk. paper)
AV  - HF5415 .K636 2008
U1  - 658.8 
PY  - 2008///
CY  - Upper Saddle River, N.J., New Delhi
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management.
KW  -  Consumer.
N1  - Includes bibliographical references (p. R-1 - R-30) and indexes;  	Part 1 --
Defining marketing and the marketing process --
Part 2 --
Understanding the marketplace and consumers --
Part 3 --
Desining a customer-Driven marketing strategy and integrated marketing mix --
Part 4 Extending marketing; TOC; BA
UR  - http://www.loc.gov/catdir/toc/ecip078/2007000562.html
UR  - http://www.worldcat.org/title/principles-of-marketing/oclc/818817090&referer=brief_results
UR  - http://lib.ewubd.edu/ebook/5844
ER  -