Dr. S. R. Lasker Library Search for 'kw,wrdl: su-rl:se,phr:"The McGraw-Hill/Irwin series in marketing"'

International marketing /

By Cateora, Philip R.. Boston : Irwin McGraw-Hill, 2002 . xxv, 694 p. : , Online version: Cateora, Philip R. International marketing. New York : Irwin McGraw-Hill, c2002 (OCoLC)646828948 29 cm.. 0072398841 (hardback) | 0071123121 | 9780072398847

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Marketing management : strategies and programs /

By Guiltinan, Joseph P.. New York : McGraw-Hill, 1994 . xvi, 480 p. : , Online version: Guiltinan, Joseph P. Marketing management. New York : McGraw-Hill, c1994 (OCoLC)624453756 24 cm.. 0070489718 (alk. paper) | 0071133224 | 9780070489714

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Production and operations management : manufacturing and services /

By Chase, Richard B.. Boston : Irwin/McGraw-Hill, 1998 . xx, 889 p. : 27 cm. +. 0256225567 (students ed.) | 0256269211 (instructors ed.)

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International marketing /

By Cateora, Philip R.. Chicago : McGraw-Hill/Irwin, 1996 . xxiii, 772 p. : 26 cm.. 0256139504 | 0256206821 (International student ed.) | 9780256139501

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E.. Boston : McGraw-Hill, 2004 . xxvi, 779, [67] p. : 28 cm.. 0072536764 (alk. paper) | 9780072536768 | 0071214380 (international : alk. paper) | 9780071214384

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Management of a sales force /

By Spiro, Rosann L.. Boston : McGraw-Hill/Irwin, 2003 . xxiii, 564 p. : , Accession no. 11415 lost & replace by faculty, has given latest 12th ed. | Rev. ed. of: Management of a sales force / William J. Stanton, Rosann Spiro. 10th ed. c1999. 26 cm.. 0072398876 (alk. paper) | 9780072398878 | 0071198989 (international ed. : alk. paper) | 9780071198981

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Consumer behavior : concepts and applications /

By Loudon, David L.. New York ; | London : McGraw-Hill Book Company, 1993 . xxiii, 788 p. : 26 cm. 0070387672 | 9780070387676 | 0070387583 | 9780070387584 | 0071125116 (Internationaled)

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Management of a sales force /

By Stanton, William J. . Boston : Irwin, 1998 . xxviii, 628 p. : 25 cm.. 025621896X | 0071167676 | 9780256218961

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