Dr. S. R. Lasker Library Search for 'an:12014'

Marketing research : text and cases /

By Boyd, Harper W.. Homewood, Ill. ; | Delhi : Irwin ; | All India traveller bookseller, 1999 . xv, 816 p. : 25 cm.. 8185386161 | 0256068135 | 9780256068139

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Marketing research : measurement and method : a text with cases /

By Tull, Donald S.. New York ; | New Delhi : Macmillan ; | Prentice-Hall, 1993 . xviii, (various pagings) : 26 cm.. 8120309618 | 0024219320 | 9780024219329

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