Dr. S. R. Lasker Library Search for 'an:197'

Marketing research : methodological foundations /

By Churchill, Gilbert A.. Fort Worth : Harcourt College Publishers, 2002 . xxvi, 1006 p. : 26 cm.. 0030331013 | 9780030331015

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Marketing research : measurement and method : a text with cases /

By Tull, Donald S.. New York ; | New Delhi : Macmillan ; | Prentice-Hall, 1993 . xviii, (various pagings) : 26 cm.. 8120309618 | 0024219320 | 9780024219329

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Contemporary marketing research /

By McDaniel, Carl D.. Cincinnati : South-Western College Publishing, 1999 . xxxvi, (various pagings) : 26 cm. . 0324006039 (hardcover) | 9780324006032

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Marketing research : an applied orientation /

By Malhotra, Naresh K.. London; | New Delhi : Prentice-Hall International; | Pearson Education, 2004 . xxix, [781] p. [various pagings] : , Disc in pocket attached to front cover. | Accompanying material: Instructors manual (book) ; Instructor's resource CD-ROM (4 3/4 in.) 28 cm.. 0131217291 (International ed.) | 9780131217294 | 0131011189 | 9780131011182 | 8129702568

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Qualitative marketing research : a cultural approach /

By Moisander, Johanna.. London : | Thousand Oaks : SAGE, 2006 . xi, 227 p. ; 25 cm.. 9781412903813 | 1412903807 (cased) | 1412903815 (pbk.) | 9781412903806

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Qualitative research methods in public relations and marketing communications /

Place hold on Qualitative research methods in public relations and marketing communications /