Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip Contributor(s): Armstrong, Gary (Gary M.)Material type: Text

TextLanguage: English Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008. Edition: 12th edDescription: xxxii, 577 p. : ill. col. ; 28 cmISBN: 9780132390026 (alk. paper); 0132390027 (alk. paper)Subject(s): Marketing | Management | ConsumerDDC classification: 658.8 LOC classification: HF5415 | .K636 2008Online resources: Table of contents only | WorldCat details | E-book Fulltext

Contents:

Part 1 -- Defining marketing and the marketing process -- Part 2 -- Understanding the marketplace and consumers -- Part 3 -- Desining a customer-Driven marketing strategy and integrated marketing mix -- Part 4 Extending marketing. TOC

List(s) this item appears in: Marketing | Principles of marketing

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
E-Book	Dr. S. R. Lasker Library, EWU E-book	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))		Not for loan
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-1	Not For Loan	21767
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-2	Not For Loan	21768
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-3	Available	21769
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-4	Available	21770
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-5	Available	21771
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-6	Available	21772
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-7	Available	21773
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-8	Available	21774
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-9	Available	21775
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-10	Available	21776
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 20085 (Browse shelf(Opens below))	C-11	Available	21777
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-12	Available	21778
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-13	Available	21779
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-14	Available	21780
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-15	Available	21781
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-16	Available	23210
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-17	Available	23211
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 KOP 2008 (Browse shelf(Opens below))	C-18	Available	23212

Total holds: 0

Includes bibliographical references (p. R-1 - R-30) and indexes.

Part 1 --
Defining marketing and the marketing process --
Part 2 --
Understanding the marketplace and consumers --
Part 3 --
Desining a customer-Driven marketing strategy and integrated marketing mix --
Part 4 Extending marketing. TOC

Shamima Yeasmin

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