Your search returned 30 results.

Not what you expected? Check for suggestions
|
1. Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall, 2009Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: [Call number: 658.802 KOM 2009] (2). Items available for reference: [Call number: 658.802 KOM 2009] (1).
Checked out (1).

Place hold Log in to add tags. Add to your cart
2. Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall of India, c2000Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: [Call number: 658.802 KOM 2000] (13). Items available for reference: [Call number: 658.802 KOM 2000] (4).
Lists:

3. Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Homewood, IL : Irwin, c1993Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: [Call number: 658.8 MCB] (3). Items available for reference: [Call number: 658.8 MCB 1993] (3).

4. Marketing / Courtland L. Bovée, John V. Thill.

by Bovée, Courtland L | Thill, John V.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New York : McGraw-Hill, c1992Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: [Call number: 658.8 BOM] (3). Items available for reference: [Call number: 658.8 BOM 1992] (3).

5. Services, marketing and management / Audrey Gilmore.

by Gilmore, Audrey.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Response Books, c2003Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: [Call number: 658.8 GIS 2003] (6). Items available for reference: [Call number: 658.8 GIS 2003] (3).

6. Retail marketing management / David Gilbert.

by Gilbert, David, 1947 March 2-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida; Dorling Kindersley (India) Pvt. Ltd., c2003Online access: WorldCat details | Ebook Fulltext Availability: Items available for loan: [Call number: 658.87 GIR 2003] (1). Items available for reference: [Call number: 658.87 GIR 2003] (3).

7. Quantitative models in marketing research / Philip Hans Franses and Richard Paap.

by Franses, Philip Hans, 1963- | Paap, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Cambridge, UK ; New York : Cambridge University Press, 2001Online access: Sample text | Publisher description | Table of contents | Contributor biographical information | WorldCat details | Ebook Fulltext Availability: Items available for reference: [Call number: 658.83015 FRQ 2001] (2).

8. International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi: McGraw-Hill Education (India) Private Limited, 2014Online access: WorldCat details | Ebook Fulltext Availability: Items available for loan: [Call number: 658.84 CAI 2014] (1). Items available for reference: [Call number: 658.84 CAI 2014] (2).

9. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : McGraw-Hill, c2004Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: [Call number: 659.1 BEA 2004] (8). Items available for reference: [Call number: 659.1 BEA 2004] (4).
Checked out (1).

10. Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall of India, c2006Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: [Call number: 658.802 KOP 2006] (6). Items available for reference: [Call number: 658.802 KOP 2006] (4).

11. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008Online access: Table of contents only | WorldCat details | E-book Fulltext Availability: Items available for loan: [Call number: 658.8 KOP 2008] (16). Items available for reference: [Call number: 658.8 KOP 2008] (3).

12. Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry and Gordon Linoff.

by Berry, Michael J. A | Linoff, Gordon.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New York : Wiley, c1997Online access: WorldCat Details | Ebook Fulltext Availability: Items available for loan: [Call number: 005.7 BED 1997] (2). Items available for reference: [Call number: 005.7 BED 1997] (2).

13. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Hoboken, N.J. : John Wiley & Sons, c2003Online access: Contributor biographical information | Publisher description | Table of contents | WorldCat details | Ebook Fulltext Availability: Items available for loan: [Call number: 658.8 KOM 2003] (1). Items available for reference: [Call number: 658.8 KOM 2003] (2).

14. Marketing channels / Anne T. Coughlan ... [et al.].

by Coughlan, Anne T.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson/Prentice Hall, c2009Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: [Call number: 658.87 MAR 2009] (1). Items available for reference: [Call number: 658.87 MAR 2009] (2).

15. Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre.

by Lefebvre, R. Craig, 1959-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: San Francisco, CA : Jossey-Bass, c2013Online access: WorldCat details | Ebook Fulltext Availability: Items available for loan: [Call number: 362.10688 LES 2013] (2). Items available for reference: [Call number: 362.10688 LES 2013] (1).

16. Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.

by Varey, Richard J, 1955- | Lewis, Barbara R.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: London ; New York : Routledge, c2000Online access: WorldCat details | E-book Fulltext Availability: Items available for reference: [Call number: 658.802 INT 2000] (2).

17. Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

by Bearden, William O, 1945- | Netemeyer, Richard G, 1956-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Thousand Oaks, Calif. ; New Delhi : Sage Publications, c1999Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: [Call number: 658.83 BEH 1999] (1). Items available for reference: [Call number: 658.83 BEH 1999] (2).

18. Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen.

by Moisander, Johanna | Valtonen, Anu.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: London : Thousand Oaks : SAGE, 2006Online access: Publisher description | Table of contents only | WorldCat details | E-Book Fulltext Availability: Items available for loan: [Call number: 658.83 MOQ] (4). Items available for reference: [Call number: 658.83 MOQ 2006] (2).

19. Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

by Daymon, Christine | Holloway, Immy.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New York, NY : Routledge, 2011Online access: WorldCat details | E-book Fulltext Availability: Items available for reference: [Call number: 659.2072 DAQ 2011] (2).

20. Agricultural marketing : structural models for price analysis / by James Vercammen.

by Vercammen, James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York : Routledge, c2011Online access: WorldCat details | E-book Fulltext Availability: Items available for reference: [Call number: 630.688 VEA 2011] (2).

Library Home | Contacts | E-journals
Copyright @ 2011-2019 EWU Library
East West University