People, society, and mass communications / Lewis Anthony Dexter [and] David Manning White, editors.

By: Dexter, Lewis Anthony Contributor(s): White, David Manning [joint ed.]Material type: Text

TextLanguage: English Publication details: New York ; Free Press of Glencoe, 1964. Description: xii, 595 p. : illus. ; 24 cmSubject(s): Communication -- Social aspects | Mass media -- Social aspects | Communication -- ResearchDDC classification: 302.23 LOC classification: HM258 | .D4Online resources: WorldCat details

Contents:

TOC Introduction / Lewis Anthony Dexter -- Sociological perspectives on the study of mass communication / Harold Mendelsohn -- Human communication / Franklin Fearing -- On the effects of communication / W. Phillips Davison -- Functional analysis and mass communication / Charles R. Wright -- Communication research and the image of society: convergence of two traditions / Elihu Katz -- The communicator and the audience / Raymond A. Bauer -- Newsmen's fantasies, audiences, and newswriting / Ithiel de Sola Pool, Irwin Shulman -- The gatekeeper: a case study in the selection of news / David Manning White -- News is what newspapermen make it / Walter Gieber -- Mass communication and sociocultural integration / Warren Breed -- Why dailies die / Ben H. Bagdikian -- The leadership role of the weekly newspaper as seen by community leaders: a sociological perspective / Alex S. Edelstein, J. Blaine Schulz -- Listening to radio / Harold Mendelsohn -- From mass media to class media / Theodore Peterson -- Teen-agers, satire, and Mad / Charles Winick -- Reality-orientation and the pleasure principle: a study of American mass-periodical fiction (1890-1955) / Martin U. Martel, George J. McCall -- The world of Biggy Muldoon: transformation of a political hero / W. Lloyd Warner -- Clues for advertising strategists / Donald F. Cox -- Communications: pressure, influence, or education? / Lewis Anthony Dexter -- Word-of-mouth communication in the Soviet Union / Raymond A. Bauer, David B. Gleicher -- The mass media and their interpersonal social functions in the process of modernization / Ithiel de Sola Pool -- Media research and psychological warfare / Robert C. Sorensen -- Operation BASIC: the retrieval of wasted knowledge / Bertram M. Gross -- On content analysis and critical research in mass communication / George Gerbner -- The state of communication research / Bernard Berelson -- Mass-communications research: a view in perspective / David Manning White -- Mass communication and the social sciences: some neglected areas / Marten Brouwer -- Opportunities for further research in mass communications / Lewis Anthony Dexter -- A critique of bibliographic matter in mass communications / David Manning White.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	302.23 PEO 1964 (Browse shelf(Opens below))	C-1	Not For Loan		3401

Total holds: 0

Online version:
Dexter, Lewis Anthony.
People, society, and mass communications.
[New York] Free Press of Glencoe [1964]
(OCoLC)654143880

Includes bibliographical references.

TOC Introduction / Lewis Anthony Dexter --
Sociological perspectives on the study of mass communication / Harold Mendelsohn --
Human communication / Franklin Fearing --
On the effects of communication / W. Phillips Davison --
Functional analysis and mass communication / Charles R. Wright --
Communication research and the image of society: convergence of two traditions / Elihu Katz --
The communicator and the audience / Raymond A. Bauer --
Newsmen's fantasies, audiences, and newswriting / Ithiel de Sola Pool, Irwin Shulman --
The gatekeeper: a case study in the selection of news / David Manning White --
News is what newspapermen make it / Walter Gieber --
Mass communication and sociocultural integration / Warren Breed --
Why dailies die / Ben H. Bagdikian --
The leadership role of the weekly newspaper as seen by community leaders: a sociological perspective / Alex S. Edelstein, J. Blaine Schulz --
Listening to radio / Harold Mendelsohn --
From mass media to class media / Theodore Peterson --
Teen-agers, satire, and Mad / Charles Winick --
Reality-orientation and the pleasure principle: a study of American mass-periodical fiction (1890-1955) / Martin U. Martel, George J. McCall --
The world of Biggy Muldoon: transformation of a political hero / W. Lloyd Warner --
Clues for advertising strategists / Donald F. Cox --
Communications: pressure, influence, or education? / Lewis Anthony Dexter --
Word-of-mouth communication in the Soviet Union / Raymond A. Bauer, David B. Gleicher --
The mass media and their interpersonal social functions in the process of modernization / Ithiel de Sola Pool --
Media research and psychological warfare / Robert C. Sorensen --
Operation BASIC: the retrieval of wasted knowledge / Bertram M. Gross --
On content analysis and critical research in mass communication / George Gerbner --
The state of communication research / Bernard Berelson --
Mass-communications research: a view in perspective / David Manning White --
Mass communication and the social sciences: some neglected areas / Marten Brouwer --
Opportunities for further research in mass communications / Lewis Anthony Dexter --
A critique of bibliographic matter in mass communications / David Manning White.

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