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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta

by Loudon, David L | Della Bitta, Albert J.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York ; London : McGraw-Hill Book Company, 1993Online access: WorldCat details Availability: Items available for loan: EWU Library (7)Call number: 658.8342 LOC 1993, ... Items available for reference: EWU Library: Not For Loan (2)Call number: 658.8342 LOC 1993, ...

Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Series: McGraw-Hill series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill, c1994Online access: WorldCat details Availability: Items available for loan: EWU Library (9)Call number: 658.8 STF, ... Items available for reference: EWU Library: Not For Loan (3)Call number: 658.8 STF, ...

Marketing / Courtland L. Bovée, John V. Thill.

by Bovée, Courtland L | Thill, John V.

Series: McGraw-Hill series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill, c1992Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: EWU Library (3)Call number: 658.8 BOM, ... Items available for reference: EWU Library: Not For Loan (2)Call number: 658.8 BOM, ... EWU Library: Not for loan (1)Call number: 658.8 BOM 1992.

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