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1. Marketing

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl D; Lamb, Charles W.

Edition: 3rd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction ; Audience: General; Publisher: Cincinnati, Ohio : South-Western Publishing, c1996Online Access: WorldCat details Availability: Items available for reference: EWU Library [658.8 LAM 1995] (1 ).

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2. Principles of marketing

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl D.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction ; Audience: General; Publisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992Online Access: WorldCat details Availability: Items available for reference: EWU Library [658.8 LAP 1992] (1 ).

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