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1. Applications in basic marketing : clippings from the popular business press /

by Mccarthy, E. Jerome | Perreault, William D.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Burr Ridge, Illinois : Irwin, 1994Online access: WorldCat details Availability: Items available for reference: [Call number: 658.8 MCA 1994] (2).

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2. The marketing game! / Charlotte Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Chicago : Irwin, c1987Online access: Publisher description | Table of contents | WorldCat details Availability: Items available for reference: [Call number: 658.8790 MAM 1987] (2).

3. Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Homewood, IL : Irwin, c1993Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: [Call number: 658.8 MCB] (3). Items available for reference: [Call number: 658.8 MCB 1993] (3).

4. Applications in basic marketing.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing.

Material type: Continuing resource Continuing resource; Format: print Publisher: Homewood, IL : Irwin, c1990-Online access: WorldCat details Availability: Items available for reference: [Call number: 658.8 MCA 1993] (2).

5. Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston, Mass. : McGraw-Hill, 2005Online access: WorldCat details Availability: Items available for loan: [Call number: 658.8 PEB 2005] (1). Items available for reference: [Call number: 658.8 PEB 2005] (1).

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