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1.
Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson.

by Hoffman, K. Douglas | Bateson, John E. G.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Fort Worth : India : Harcourt College Publishers, Thomson Learning, c2002Online access: WorldCat details Availability: Items available for loan: [Call number: 658.8 HOE 2002] (13). Items available for reference: [Call number: 658.8 HOE 2002] (2).

2.
Services marketing : concepts, strategies & cases / K. Douglas Hoffman

by Hoffman, K. Douglas | Bateson, John E. G.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Australia : Thomson South-Western, c2006Online access: WorldCat details Availability: Items available for loan: [Call number: 658.8 HOS 2006] (5). Items available for reference: [Call number: 658.8 HOS 2006] (2).

3.
Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman.

by Bateson, John E. G | Hoffman, K. Douglas.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Fort Worth : Dryden Press, c1999Online access: WorldCat details Availability: Items available for loan: [Call number: 658.8 BAM 1999] (4). Items available for reference: [Call number: 658.8 BAM 1999] (1).

4.
Services marketing / John E G Bateson and K Douglas Hoffman

by Bateson, John E G | Hoffman, K Douglas.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Delhi : Cengage Learning, ©2011Online access: WorldCat details Availability: Items available for reference: [Call number: 658.8 BAS 2011] (1).

5.
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman andJohn E. G. Bateson.

by Hoffman, K. Douglas | Bateson, John E. G.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Australia ; South-Western, c2011Online access: Contributor biographical information | Publisher description | E-book Fulltext Availability: Items available for reference: [Call number: 658.8 HOS 2011] (1).

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