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1. Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : McGraw-Hill Irwin, c2002Online access: Worldcat details Availability: Items available for loan: [Call number: 659.1 ARC 2002] (3). Items available for reference: [Call number: 659.1 ARC 2002] (1).

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2. Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

by Arens, William F | Bovée, Courtland L.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Burr Ridge, Ill. : Irwin, c1994Online access: WorldCat details Availability: Items available for loan: [Call number: 659.1 ARC 1994] (3). Items available for reference: [Call number: 659.1 ARC 1994] (1).
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