International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By: Cateora, Philip R Contributor(s): Gilly, Mary C | Graham, John L Material type: Text

TextLanguage: English Publication details: New Delhi: McGraw-Hill Education (India) Private Limited, 2014. Edition: 15th edDescription: xxxiii, 622 p. : col. ill., col. maps ; 28 cmISBN: 9780073529943 (alk. paper); 007352994X (alk. paper)Subject(s): Export marketing | International business enterprisesDDC classification: 658.84 LOC classification: HF1416 | .C375 2011Online resources: WorldCat details | Ebook Fulltext

Contents:

TOC An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplemental material.

Summary: Summary: The economic, political, and social changes that have occurred over the last decade have dramatically altered the landscape of global business. The changes affect the practice of business worldwide, and they mean that companies will have to constantly examine the way they do business and remain flexible enough to react rapidly to changing global trends to be competitive.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 3 )
Title notes ( 5 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode	Course reserves
E-Book	Dr. S. R. Lasker Library, EWU E-book	Non-fiction	658.84 CAI 2014 (Browse shelf(Opens below))		Not for loan
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.84 CAI 2014 (Browse shelf(Opens below))	C-1	Not For Loan	26810
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.84 CAI 2014 (Browse shelf(Opens below))	C-2	Available	26811	International Marketing

Total holds: 0

Includes bibliographical references and index.

TOC An overview --
The cultural environment of global markets --
Assessing global market opportunities --
Developing global marketing strategies --
Implementing global marketing strategies --
Supplemental material.

Summary:
The economic, political, and social changes that have occurred over the last decade have dramatically altered the landscape of global business. The changes affect the practice of business worldwide, and they mean that companies will have to constantly examine the way they do business and remain flexible enough to react rapidly to changing global trends to be competitive.

Tahur Ahmed

There are no comments on this title.

to post a comment.