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1.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chicago : Irwin, c1995Online access: WorldCat details Availability: Items available for loan: [Call number: 659.1 BEI] (1). Items available for reference: [Call number: 659.1 BEI 1995] (2).

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston : McGraw-Hill, c2004Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: [Call number: 659.1 BEA 2004] (8). Items available for reference: [Call number: 659.1 BEA 2004] (4).
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3.
Advertising and promotion : communicating brands / Chris Hackley.

by Hackley, Christopher E.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: London; New Delhi : SAGE, 2005Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: [Call number: 659.1 HAA 2005] (5). Items available for reference: [Call number: 659.1 HAA 2005] (2).

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