Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen.
Material type:
TextLanguage: English Series: Introducing qualitative methodsPublication details: London : Thousand Oaks : SAGE, 2006. Description: xi, 227 p. ; 25 cmISBN: 9781412903813; 1412903807 (cased); 1412903815 (pbk.); 9781412903806; 9781412903813Subject(s): Marketing research | Qualitative research | Marketing | Kwalitatieve methoden | Culturele aspectenDDC classification: 658.83 LOC classification: HF5415.2 | .M623 2006Other classification: 85.40 Online resources: Publisher description | Table of contents only | WorldCat details | E-Book Fulltext | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU E-book | Non-fiction | 658.83 MOQ 2006 (Browse shelf(Opens below)) | Not for loan | ||||
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Dr. S. R. Lasker Library, EWU | 658.83 MOQ (Browse shelf(Opens below)) | C-1 | Available | 6272-22158 | |||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.83 MOQ 2006 (Browse shelf(Opens below)) | C-2 | Not For Loan | 22159 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.83 MOQ 2006 (Browse shelf(Opens below)) | C-3 | Available | 22335 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.83 MOQ 2006 (Browse shelf(Opens below)) | C-4 | Available | 22336 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.83 MOQ 2006 (Browse shelf(Opens below)) | C-5 | Available | 22337 |
Includes bibliographical references and index.
TOC PART ONE: CULTURAL APPROACH TO MARKETS AND METHODS PART ONE: CULTURAL APPROACH TO MARKETS AND METHODS 'Cultural Turn' in Marketing and Consumer Research Evaluating Cultural Research PART TWO: CULTURAL DATA AND METHODS Ethnographies Cultural Texts and Talk Visual Materials and Methods PART THREE: ANALYSIS IN CULTURAL RESEARCH Interpretation and Interpretive Frameworks Analysis in Practice Criteria for Good Cultural Analysis PART FOUR: WRITING CULTURAL RESEARCH Writing in Cultural Research Writing up Cultural Research PART FIVE: DEFENDING YOUR RESEARCH REPORT Theoretical Legacies and Philosophical Questions
Summary:
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, this work unpacks the cultural approach in the field of marketing and consumer research. It also provides a study for those interested in cultural approaches to economic and social theory.
BA
Tahur Ahmed
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