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1. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Chicago : Irwin, c1995Online access: WorldCat details Availability: Items available for reference: [Call number: 658.8 PEM 1995] (1).

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2. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed. International ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston ; London : McGraw-Hill, 2007Online access: WorldCat details Availability: Items available for loan: [Call number: 658 DOF] (3). Items available for reference: [Call number: 658 DOF] (2).

3. Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : Allyn and Bacon, c1993Online access: WorldCat details Availability: Items available for reference: [Call number: 658.802 KES 1993] (1).

4. Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Publisher description | Table of contents only | WorldCat details Availability: Items available for loan: [Call number: 658.802 CRS 2009] (4). Items available for reference: [Call number: 658.802 CRS 2009] (2).

5. Case Studies in Marketing Management / edited by S. Ramesh Kumar.

by Kumar, S. Ramesh.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Pearson, c2012Availability: Items available for loan: [Call number: 658.8 CAS 2012] (3). Items available for reference: [Call number: 658.8 CAS 2012] (2).

6. Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : Pearson, c2013Online access: OCLC Availability: Items available for reference: [Call number: 658.802 KES 2013] (2). Checked out (1).

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