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1. Theories of mass communication / Melvin L. De Fleur, Sandra Ball-Rokeach.

by DeFleur, Melvin L. (Melvin Lawrence), 1923- | Ball-Rokeach, Sandra J.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New York ; London : Longman, c1982Online access: WorldCat details Availability: Items available for reference: [Call number: 302.230973 FLT 1982] (1).

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2. Milestones in mass communication research : media effects / Shearon Lowery, Melvin L. DeFleur.

by Lowery, Shearon | DeFleur, Melvin L. (Melvin Lawrence), 1923-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New York : Longman, c1983Online access: WorldCat details Availability: Items available for reference: [Call number: 302.234 LOM 1983] (1).

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