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		Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by Tellis, Gerard J, 1950-. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only \| Publisher description \| Contributor biographical information Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (5)Call number: 659.1 TEE, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1 TEE. Place hold Log in to add tags Add to cart (remove)
		Advertising and promotion : communicating brands / Chris Hackley. by Hackley, Christopher E. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London; New Delhi : SAGE, 2005Online access: WorldCat details \| E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (5)Call number: 659.1 HAA 2005, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1 HAA 2005. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 659.1 HAA 2005. Place hold Log in to add tags Add to cart (remove)

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