Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type: TextLanguage: English Series: The Irwin series in marketingPublication details: Chicago : Irwin, c1995. Edition: 4th edDescription: xiii, 864 p. : ill. (some col.) ; 25 cmISBN: 0256137277; 9780256137279Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P387 1995Online resources: WorldCat detailsItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Text | Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 PEM 1995 (Browse shelf(Opens below)) | C-1 | Not For Loan | 2677 |
"M M, analysis, cases, plans, text"--Cover.
Includes bibliographical references and index.
BA
Saifun Momota
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