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1. Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D | Lamb, Charles W. Principles of marketing.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Cincinnati, Ohio : South-Western Publishing, c1996Online access: WorldCat details Availability: Items available for reference: [Call number: 658.8 LAM 1995] (1).

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2. Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992Online access: WorldCat details Availability: Items available for reference: [Call number: 658.8 LAP 1992] (1).

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