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1. Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D | Lamb, Charles W. Principles of marketing.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Cincinnati, Ohio : South-Western Publishing, c1996Online access: WorldCat details Availability: Items available for reference: [Call number: 658.8 LAM 1995] (1).

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2. Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992Online access: WorldCat details Availability: Items available for reference: [Call number: 658.8 LAP 1992] (1).

3. Contemporary marketing research / Carl McDaniel, Jr., Roger Gates.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Cincinnati : South-Western College Publishing, c1999Online access: WorldCat details Availability: Items available for loan: [Call number: 658.83 MCC 1999] (5). Items available for reference: [Call number: 658.83 MCC 1999] (3).

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