Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type: TextLanguage: English Publication details: Boston : Pearson, c2013. Edition: 4th edDescription: xxviii, 562 p. : col. ill. ; 29 cmISBN: 9780132664257 (hbk.)Subject(s): Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 | K45 2013Online resources: E-book FulltextItem type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
E-Book | Dr. S. R. Lasker Library, EWU E-book | Non-fiction | 658.827 KES 2013 (Browse shelf(Opens below)) | Not For Loan |
Total holds: 0
Includes bibliographical references and index.
BA
Abdul Latif
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