Dr. S. R. Lasker Library Online Catalogue

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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Series: McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill, c1994Online access: WorldCat details Availability: Items available for loan: EWU Library (6)Call number: 658.802 GUM 1994, ... Items available for reference: EWU Library: Not For Loan (2)Call number: 658.802 GUM 1994, ...

Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Burr Ridge, Ill. : Irwin, c1994Online access: WorldCat details Availability: Items available for loan: EWU Library (3)Call number: 658.8 MAR, ... Items available for reference: EWU Library: Not For Loan (2)Call number: 658.8 MAR, ...

Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Series: McGraw-Hill series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill, c1994Online access: WorldCat details Availability: Items available for loan: EWU Library (9)Call number: 658.8 STF, ... Items available for reference: EWU Library: Not For Loan (3)Call number: 658.8 STF, ...

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