Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

By: Arens, William F Contributor(s): Bovée, Courtland L Material type: Text

TextLanguage: English Series: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994. Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN: 025613412X; 9780256134124; 0256184143; 9780256184143Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1994Online resources: WorldCat details

Contents:

TOC Advertising perspectives -- Developing marketing and advertising strategies -- Creating advertisements and commercials -- Advertising media -- Integrated marketing communications.

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Title notes ( 5 )
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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	659.1 ARC 1994 (Browse shelf(Opens below))	C-1	Not For Loan		1216
Text	Dr. S. R. Lasker Library, EWU		659.1 ARC 1994 (Browse shelf(Opens below))	C-2	Checked out	20/12/2018	1217
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	659.1 ARC 1994 (Browse shelf(Opens below))	C-3	Available		1797
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	659.1 ARC 1994 (Browse shelf(Opens below))	C-4	Available		1798
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	659.1 ARC 1994 (Browse shelf(Opens below))	C-5	Available		1799

Total holds: 0

Bovée's name appears first on previous editions.

Includes bibliographical references and indexes.

TOC Advertising perspectives --
Developing marketing and advertising strategies --
Creating advertisements and commercials --
Advertising media --
Integrated marketing communications.

Sagar Shahanawaz

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