Dr. S. R. Lasker Library Online Catalogue

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Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Series: The Irwin series in marketingEdition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Homewood, IL : Irwin, c1993Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (3)Call number: 658.8 MCB, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8 MCB, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.8 MCB 1993.

International marketing / Philip R. Cateora.

by Cateora, Philip R.

Series: The Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chicago : McGraw-Hill/Irwin, 1996Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8'48 CAI 1996, ...

International marketing / Philip R. Cateora.

by Cateora, Philip R.

Series: The Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Homewood, IL : Irwin, c1993Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.848 CAI 1993.

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