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1.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Online access: WorldCat details Availability: Items available for loan: [Call number: 658.827 KES 1998] (9). Items available for reference: [Call number: 658.827 KES 1998] (3).

2.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Upper Saddle River, NJ ; New Delhi : Pearson/Prentice Hall, c2008Online access: WorldCat details Availability: Items available for loan: [Call number: 658.827 KES 2008] (22). Items available for reference: [Call number: 658.827 KES 2008] (3).
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3.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston : Pearson, c2013Online access: E-book Fulltext Availability: Items available for reference: [Call number: 658.827 KES 2013] (1).

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