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International marketing / Subhash C. Jain.

By: Jain, Subhash C, 1942-Contributor(s): Jain, Subhash C, 1942-. International marketing managementMaterial type: TextTextLanguage: English Publication details: Cincinnati, Ohio : South-Western, c2001. Edition: 6th edDescription: xv, 520, 192, 16 p. : ill. ; 27 cmISBN: 0324063709; 0324100868; 0324100868Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848 LOC classification: HF1416 | .J35 2001bOnline resources: WorldCat details
Contents:
TOC pt. 1. Framework of international marketing -- pt. 2. Perspectives of international markets -- pt. 3. The field of international business -- pt. 4. Environmental factors affecting international marketing -- pt. 5. International marketing decisions -- pt. 6. Planning and control -- Cases.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-1 Not For Loan 11173
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-2 Not For Loan 11174
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-3 Not For Loan 11175
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-4 Available 11176
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-5 Available 11177
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-6 Available 11178
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-7 Available 11179
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-8 Available 11180
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-9 Available 11181
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-10 Available 11182
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-11 Available 11183
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-12 Available 11184
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-13 Available 11185
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-14 Available 11186
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 48 (Browse shelf(Opens below)) C-15 Available 11187
Total holds: 0

Rev. ed. of: International marketing management. 5th ed. c1996.
Online version:
Jain, Subhash C., 1942-
International marketing.
Cincinnati, Ohio : South-Western, c2001
(OCoLC)752376933

Includes bibliographical references and indexes.

TOC pt. 1. Framework of international marketing --
pt. 2. Perspectives of international markets --
pt. 3. The field of international business --
pt. 4. Environmental factors affecting international marketing --
pt. 5. International marketing decisions --
pt. 6. Planning and control --
Cases.

BA

Tahur Ahmed

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