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Services marketing : concepts, strategies & cases / K. Douglas Hoffman by Hoffman, K. Douglas | Bateson, John E. G. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: Australia : Thomson South-Western, c2006Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (5)Call number: 658.8 HOS 2006, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8 HOS 2006, ...
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Services marketing / John E G Bateson and K Douglas Hoffman by Bateson, John E G | Hoffman, K Douglas. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: New Delhi : Cengage Learning, ©2011Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.8 BAS 2011.
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