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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
by Guiltinan, Joseph P | Paul, Gordon W. Edition: 5th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: New York : McGraw-Hill, c1994Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.802 GUM 1994]
(6). Items available for reference:
[Call number: 658.802 GUM 1994]
(2).
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2.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.8 ZES 2003]
(10). Items available for reference:
[Call number: 658.8 ZES]
(2).
Checked out (1).
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3.
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International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Boston : Irwin McGraw-Hill, c2002Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.848 CAI 2002]
(3). Items available for reference:
[Call number: 658.848 CAI 2002]
(3).
Checked out (1).
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4.
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2000Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.8342 SCC 2000]
(4). Items available for reference:
[Call number: 658.8342 SCC 2000]
(3).
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5.
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Upper Saddle River, N.J.; New Delhi : Prentice Hall, c1997Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.8342 SCC]
(4). Items available for reference:
[Call number: 658.8342 SCC 1997]
(1).
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6.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Upper Saddle River, NJ; New Delhi : Prentice Hall, c1999Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.8 KOP 1999]
(15). Items available for reference:
[Call number: 658.8 KOP 1999]
(3).
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7.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: New Delhi : Prentice-Hall of India, c1996Online access: WorldCat details | E-book Full-text Availability: Items available for loan:
[Call number: 658.8 KOP 1996]
(3). Items available for reference:
[Call number: 658.8 KOP 1996]
(4).
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8.
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Marketing management : analysis, planning, implementation, and control / Philip Kotler.
by Kotler, Philip. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Upper Saddle River, NJ ; New Delhi : Prentice Hall, c1997Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.802 KOM 1997]
(1). Items available for reference:
[Call number: 658.802 KOM 1997]
(1).
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9.
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Management of a sales force / William J. Stanton, Rosann Spiro.
by Stanton, William J | Spiro, Rosann. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Boston : Irwin, c1998Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.81 STM 1998]
(1). Items available for reference:
[Call number: 658.81 STM 1998]
(2).
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10.
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Marketing management / Philip Kotler.
by Kotler, Philip. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: New Delhi : Prentice-Hall of India, c2000Online access: WorldCat details | E-book Fulltext Availability: Items available for loan:
[Call number: 658.802 KOM 2000]
(13). Items available for reference:
[Call number: 658.802 KOM 2000]
(4).
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11.
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Marketing management : text and cases / Rajagopal
by Rajagopal. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: New Delhi : Vikas Publishing House, 2000Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.802 RAM 2000]
(4). Items available for reference:
[Call number: 658.802 RAM 2000]
(1).
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12.
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Marketing in India : cases and readings / S Neelamegham
by Neelamegham, S. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: New Delhi : Vikas Publishing House, 2000Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.854 NEM 2000]
(4). Items available for reference:
[Call number: 658.854 NEM 2000]
(1).
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13.
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Dictionary of marketing / A Ivanovic
by Ivanovic, A. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: New Delhi : Universal Book Stall, 1998Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.83 IVD 1998]
(1). Items available for reference:
[Call number: 658.83 IVD 1998]
(1).
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14.
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Marketing : an introduction / Gary Armstrong, Philip Kotler.
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Upper Saddle River, NJ ; New Delhi : Prentice Hall, c2000Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.8 ARM 2000]
(4). Items available for reference:
[Call number: 658.8 ARM 2000]
(1).
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15.
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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
by Churchill, Gilbert A | Iacobucci, Dawn. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Fort Worth : Harcourt College Publishers, c2002Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.83 CHM 2002]
(16). Items available for reference:
[Call number: 658.83 CHM 2002]
(2).
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16.
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]
by Kotler, Philip. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Singapore : London : Pearson/Prentice Hall, 1999Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.8025 MAR 1999]
(2). Items available for reference:
[Call number: 658.8025 MAR 1999]
(1).
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17.
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International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Boston ; New Delhi : Irwin/McGraw-Hill ; Tata McGraw-Hill, c1999Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.848 CAI 1999]
(2). Items available for reference:
[Call number: 658.848 CAI 1999]
(1).
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18.
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Exploring marketing research
by ZIKMUND, William G. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Harcourt College Publishers, 2000Availability: No items available Checked out (1).
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19.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Boston ; Irwin/McGraw-Hill, c2000Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.8 ZES 2000]
(5). Items available for reference:
[Call number: 658.8 ZES 2000]
(3).
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20.
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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Online access: WorldCat details Availability: Items available for loan:
[Call number: 658.827 KES 1998]
(9). Items available for reference:
[Call number: 658.827 KES 1998]
(3).
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