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1. Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New York : McGraw-Hill, c1994Online access: WorldCat details Availability: Items available for loan: [Call number: 658.802 GUM 1994] (6). Items available for reference: [Call number: 658.802 GUM 1994] (2).

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2. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: WorldCat details Availability: Items available for loan: [Call number: 658.8 ZES 2003] (10). Items available for reference: [Call number: 658.8 ZES] (2).
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3. International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : Irwin McGraw-Hill, c2002Online access: WorldCat details Availability: Items available for loan: [Call number: 658.848 CAI 2002] (3). Items available for reference: [Call number: 658.848 CAI 2002] (3).
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4. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Upper Saddle River, N.J. : Prentice Hall, 2000Online access: WorldCat details Availability: Items available for loan: [Call number: 658.8342 SCC 2000] (4). Items available for reference: [Call number: 658.8342 SCC 2000] (3).

5. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Upper Saddle River, N.J.; New Delhi : Prentice Hall, c1997Online access: WorldCat details Availability: Items available for loan: [Call number: 658.8342 SCC] (4). Items available for reference: [Call number: 658.8342 SCC 1997] (1).

6. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Upper Saddle River, NJ; New Delhi : Prentice Hall, c1999Online access: WorldCat details Availability: Items available for loan: [Call number: 658.8 KOP 1999] (15). Items available for reference: [Call number: 658.8 KOP 1999] (3).

7. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall of India, c1996Online access: WorldCat details | E-book Full-text Availability: Items available for loan: [Call number: 658.8 KOP 1996] (3). Items available for reference: [Call number: 658.8 KOP 1996] (4).

8. Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Upper Saddle River, NJ ; New Delhi : Prentice Hall, c1997Online access: WorldCat details Availability: Items available for loan: [Call number: 658.802 KOM 1997] (1). Items available for reference: [Call number: 658.802 KOM 1997] (1).
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9. Management of a sales force / William J. Stanton, Rosann Spiro.

by Stanton, William J | Spiro, Rosann.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston : Irwin, c1998Online access: WorldCat details Availability: Items available for loan: [Call number: 658.8'1 STM 1998] (1). Items available for reference: [Call number: 658.81 STM 1998] (2).

10. Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Prentice-Hall of India, c2000Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: [Call number: 658.802 KOM 2000] (13). Items available for reference: [Call number: 658.802 KOM 2000] (4).
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11. Marketing management : text and cases / Rajagopal

by Rajagopal.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Vikas Publishing House, 2000Online access: WorldCat details Availability: Items available for loan: [Call number: 658.802 RAM 2000] (4). Items available for reference: [Call number: 658.802 RAM 2000] (1).

12. Marketing in India : cases and readings / S Neelamegham

by Neelamegham, S.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Vikas Publishing House, 2000Online access: WorldCat details Availability: Items available for loan: [Call number: 658.854 NEM 2000] (4). Items available for reference: [Call number: 658.854 NEM 2000] (1).

13. Dictionary of marketing / A Ivanovic

by Ivanovic, A.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: New Delhi : Universal Book Stall, 1998Online access: WorldCat details Availability: Items available for loan: [Call number: 658.83 IVD 1998] (1). Items available for reference: [Call number: 658.83 IVD 1998] (1).

14. Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Upper Saddle River, NJ ; New Delhi : Prentice Hall, c2000Online access: WorldCat details Availability: Items available for loan: [Call number: 658.8 ARM 2000] (4). Items available for reference: [Call number: 658.8 ARM 2000] (1).

15. Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.

by Churchill, Gilbert A | Iacobucci, Dawn.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Fort Worth : Harcourt College Publishers, c2002Online access: WorldCat details Availability: Items available for loan: [Call number: 658.83 CHM 2002] (16). Items available for reference: [Call number: 658.83 CHM 2002] (2).

16. Marketing management : an Asian perspective / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Singapore : London : Pearson/Prentice Hall, 1999Online access: WorldCat details Availability: Items available for loan: [Call number: 658.8025 MAR 1999] (2). Items available for reference: [Call number: 658.8025 MAR 1999] (1).
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17. International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston ; New Delhi : Irwin/McGraw-Hill ; Tata McGraw-Hill, c1999Online access: WorldCat details Availability: Items available for loan: [Call number: 658.848 CAI 1999] (2). Items available for reference: [Call number: 658.848 CAI 1999] (1).

18. Exploring marketing research

by ZIKMUND, William G.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Harcourt College Publishers, 2000Availability: No items available Checked out (1).

19. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Boston ; Irwin/McGraw-Hill, c2000Online access: WorldCat details Availability: Items available for loan: [Call number: 658.8 ZES 2000] (5). Items available for reference: [Call number: 658.8 ZES 2000] (3).

20. Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Online access: WorldCat details Availability: Items available for loan: [Call number: 658.827 KES 1998] (9). Items available for reference: [Call number: 658.827 KES 1998] (3).

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