000 02440cam a2200397 a 4500
001 2333
003 BD-DhEWU
005 20190321020002.0
008 920812s1993 ilua g b 001 0 eng d
010 _a 92031792
020 _a025610509X
020 _a9780256105094
035 _a(OCoLC)26636145
040 _aDLC
_cDLC
_dDLC
_dBD-DhEWU
_beng
041 _aeng
050 0 0 _aHF5415.13
_b.M369 1993
082 0 0 _a658.8
_bMCB 1993
100 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_911584
245 1 0 _aBasic marketing :
_ba global-managerial approach /
_cE. Jerome McCarthy, William D. Perreault, Jr.
250 _a11th ed.
260 _aHomewood, IL :
_bIrwin,
_cc1993.
300 _axxii, 763, 15, 14 p. :
_bcol. ill. ;
_c27 cm.
440 4 _aThe Irwin series in marketing
_911585
504 _aIncludes bibliographical references (p. 723-760) and indexes.
505 _tTOC
_aMarketing's role in the global economy -- Marketing's role within the firm or nonprofit organization -- Finding target market opportunities with market segmentation -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of global consumer markets -- Behavioral dimensions of the consumer market -- Business and organizational customers and their buying behavior -- Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Logistics and distribution customer service -- Retailers and their strategy planning -- Wholesalers and their strategy planning -- Promotion: Introduction -- Personal selling -- Advertising -- Pricing objectives and policies -- Price setting in the business world -- Planning and implementing quality marketing programs -- Controlling marketing plans and programs -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
526 _aBA
590 _aTahur Ahmed
650 0 _aMarketing
_xManagement.
_911586
650 0 _aMarketing
_zUnited States
_xManagement.
_911587
650 0 _aExport marketing
_xManagement.
_911588
700 1 _aPerreault, William D.
_911589
856 _3WorldCat details
_uhttp://www.worldcat.org/title/basic-marketing-a-global-managerial-approach/oclc/26636145&referer=brief_results
856 _3E-Book Fulltext
_uhttp://lib.ewubd.edu/ebook/2333
942 _2ddc
_cTEXT
_04
999 _c2333
_d2333
999 _c2333
_d2333