000 02264pam a2200373 a 4500
001 2397
003 BD-DhEWU
005 20170316020002.0
008 051004s2007 maua g b 001 0 eng d
020 _a0256097909
020 _a9780071259835 (pbk.)
020 _a007125983X (pbk. : MHID)
035 _a(OCoLC)23584232
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
_dBD-DhEWU
041 _aeng
082 0 4 _a658.8
_bDOF 1992
100 1 _aPeter, J. Paul.
_910665
245 1 0 _aMarketing management :
_bknowledge and skills /
_cJ. Paul Peter, James H. Donnelly, Jr.
250 _a8th ed. International ed.
260 _aBoston ;
_aLondon :
_bMcGraw-Hill,
_c2007.
300 _axvii, 813 p. :
_bill. ;
_c26 cm.
500 _a"McGraw-Hill international edition"--Cover.
500 _aPrevious ed.: 2004.
504 _aIncludes bibliographical references and index.
505 _tTOC
_aPt. I. Management and the Managerial Environment. 1. Managers and the Study of Management. 2. Managers and Their Environments. 3. Social and Ethical Responsibilities of Management -- Pt. II. Managing Work and Organizations: Planning, Organizing, Controlling. 4. Management Decision Making. 5. The Planning Function. 6. Strategic Planning. 7. The Organizing Function. 8. Organization Design. 9. The Controlling Function -- Pt. III. Managing People in Organizations: Leading. 10. Motivation. 11. Managing Work Groups. 12. Leading People in Organizations. 13. Communication. 14. Human Resource Management. 15. Organizational Change and Development -- Pt. IV. Managing, Production and Operations: Planning, Organizing, Controlling. 16. Production and Operations Management. 17. Decision Support Systems. 18. Production Planning. 19. Inventory Planning and Controlling -- Pt. V. 21st Century Issues in Management. 20. Entrepreneurship. 21. Managing in a Global Environment. 22. Management Careers.
526 _aBA
590 _aTahur Ahmed
650 0 _aMarketing
_xManagement.
_910666
650 0 _aMarketing
_xManagement
_vCase studies.
_91248
700 1 _aDonnelly, James H.
_910667
856 _3WorldCat details
_uhttp://www.worldcat.org/title/fundamentals-of-management/oclc/23584232&referer=brief_results
942 _2ddc
_cTEXT
_05
999 _c2397
_d2397