000 01682cam a2200337 a 4500
001 4082
003 BD-DhEWU
005 20190311211214.0
008 020211s2002 enka g 001 0 eng d
020 _a0333948971
020 _a9780333948972
020 _a0333693434 series
020 _a9780333693438
035 _a(OCLC)48977692
040 _aDLC
_cDLC
_beng
_dBD-DhEWU
041 _aeng
082 0 4 _a658.802
_bCAM 2002
100 1 _aCartwright, Roger.
_911723
245 1 0 _aMastering marketing management /
_cRoger Cartwright.
260 _aBasingstoke :
_bPalgrave in association with St Anthony's, Oxford,
_c2002.
300 _ax, 334 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 _tTOC
_aPt. 1. Introduction -- 1. What is marketing? -- 2. Understanding the organisation -- 3. Understanding the market -- 4. Market research -- 5. Competition -- Pt. 2. Product/Customer Value -- 6. Needs and wants -- 7. Understanding the product -- 8. Portfolios and life cycles -- Pt. 3. Price/Cost -- 9. Costs -- 10. Quality, value and price -- Pt. 4. Promotion/Communications -- 11. Advertising -- 12. Image and public relations -- Pt. 5. Place/Convenience -- 13. Distribution channels -- 14. Understanding the customer -- Pt. 6. Conclusion -- 15. The marketing plan.
526 _aBA
590 _aSagar Shahanawaz
650 0 _aMarketing
_xManagement.
_911724
710 2 _aSt. Antony's College (University of Oxford)
_911725
856 4 2 _3WorldCat details
_uhttps://www.worldcat.org/title/mastering-marketing-management/oclc/48977692&referer=brief_results
942 _2ddc
_cTEXT
999 _c4082
_d4082
999 _c4082
_d4082