000 | 01682cam a2200337 a 4500 | ||
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001 | 4082 | ||
003 | BD-DhEWU | ||
005 | 20190311211214.0 | ||
008 | 020211s2002 enka g 001 0 eng d | ||
020 | _a0333948971 | ||
020 | _a9780333948972 | ||
020 | _a0333693434 series | ||
020 | _a9780333693438 | ||
035 | _a(OCLC)48977692 | ||
040 |
_aDLC _cDLC _beng _dBD-DhEWU |
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041 | _aeng | ||
082 | 0 | 4 |
_a658.802 _bCAM 2002 |
100 | 1 |
_aCartwright, Roger. _911723 |
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245 | 1 | 0 |
_aMastering marketing management / _cRoger Cartwright. |
260 |
_aBasingstoke : _bPalgrave in association with St Anthony's, Oxford, _c2002. |
||
300 |
_ax, 334 p. : _bill. ; _c24 cm. |
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504 | _aIncludes bibliographical references and index. | ||
505 |
_tTOC _aPt. 1. Introduction -- 1. What is marketing? -- 2. Understanding the organisation -- 3. Understanding the market -- 4. Market research -- 5. Competition -- Pt. 2. Product/Customer Value -- 6. Needs and wants -- 7. Understanding the product -- 8. Portfolios and life cycles -- Pt. 3. Price/Cost -- 9. Costs -- 10. Quality, value and price -- Pt. 4. Promotion/Communications -- 11. Advertising -- 12. Image and public relations -- Pt. 5. Place/Convenience -- 13. Distribution channels -- 14. Understanding the customer -- Pt. 6. Conclusion -- 15. The marketing plan. |
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526 | _aBA | ||
590 | _aSagar Shahanawaz | ||
650 | 0 |
_aMarketing _xManagement. _911724 |
|
710 | 2 |
_aSt. Antony's College (University of Oxford) _911725 |
|
856 | 4 | 2 |
_3WorldCat details _uhttps://www.worldcat.org/title/mastering-marketing-management/oclc/48977692&referer=brief_results |
942 |
_2ddc _cTEXT |
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999 |
_c4082 _d4082 |
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999 |
_c4082 _d4082 |