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Dominick, Joseph R.

The dynamics of mass communication / Joseph R. Dominick. - 6th ed. - Boston : McGraw Hill, c1999. - xxiii, 568 p. : ill. (some col.) ; 26 cm. - McGraw-Hill series in mass communication .

Includes bibliographical references and index.

Pt.1: The nature and history of mass communication. --
Communication: mass and other forms --
Perspectives on mass communication --
Historical and cultural context --
Pt.2: The print media. --
Newspapers --
Magazines --
Book publishing --
Pt.3: Electronic media. --
Radio --
Sound recording --
Motion pictures --
Television --
The computer and the internet --
Pt.4: Specific media professions. --
News gathering and reporting --
Public relations --
The structure of the advertising industry --
Pt.5: Regulation of the mass media. --
Formal controls: laws, rules, regulations --
Ethics and other informal controls --
Pt.6: Impact. --
The global village: international and comparative media systems --
Social effects of mass communication. TOC



ISBN: 007290478X (acidfree paper) 9780072904789 0071156852 (International ed.) 9780071156851

LCCN: 98016220

Subjects--Topical Terms:
Mass media.

LC Class. No.: P90 / .D59 1999

Dewey Class. No.: 302.23 / DOD 1998