MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01903cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1675 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20141023020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980305s1999 maua g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
007290478X (acidfree paper) |
|
|---|
| International Standard Book Number |
9780072904789 |
|
|---|
| International Standard Book Number |
0071156852 (International ed.) |
|
|---|
| International Standard Book Number |
9780071156851 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)38738982 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.D59 1999 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Edition number |
21 |
| Item number |
DOD 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dominick, Joseph R. |
| 9 (RLIN) |
3741 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The dynamics of mass communication / |
| Statement of responsibility, etc |
Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw Hill, |
| Date of publication, distribution, etc |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 568 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill series in mass communication |
| 9 (RLIN) |
3742 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
Pt.1: The nature and history of mass communication. --<br/>Communication: mass and other forms --<br/>Perspectives on mass communication --<br/>Historical and cultural context --<br/>Pt.2: The print media. --<br/>Newspapers --<br/>Magazines --<br/>Book publishing --<br/>Pt.3: Electronic media. --<br/>Radio --<br/>Sound recording --<br/>Motion pictures --<br/>Television --<br/>The computer and the internet --<br/>Pt.4: Specific media professions. --<br/>News gathering and reporting --<br/>Public relations --<br/>The structure of the advertising industry --<br/>Pt.5: Regulation of the mass media. --<br/>Formal controls: laws, rules, regulations --<br/>Ethics and other informal controls --<br/>Pt.6: Impact. --<br/>The global village: international and comparative media systems --<br/>Social effects of mass communication. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Sociology |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Sagar Shahanawaz |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media. |
| 9 (RLIN) |
3743 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/dynamics-of-mass-communication/oclc/38738982&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
1 |