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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller. - 15 ed. - Boston : Pearson; 2016. - xxii, 692 p. : illus ; 29 cm.

ISBN: 9780133856460 (student edition)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 2016

Dewey Class. No.: 658.8 / KOM 2016

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