Contemporary advertising / (Record no. 2208)

000 -LEADER
fixed length control field 01467cam a2200385 a 4500
001 - CONTROL NUMBER
EWU control number 2208
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181206020001.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 930722s1994 ilua g b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 93005995
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025613412X
International Standard Book Number 9780256134124
International Standard Book Number 0256184143
International Standard Book Number 9780256184143
035 ## - SYSTEM CONTROL NUMBER
OCLC control number (OCoLC)28634633
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhEWU
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .B62 1994
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Author mark and Year ARC 1994
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
9 (RLIN) 11777
245 10 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Burr Ridge, Ill. :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc c1994.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 573, [81] p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
440 #4 -
Title The Irwin series in marketing
-- 11585
500 ## - GENERAL NOTE
General note Bovée's name appears first on previous editions.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 ## - FORMATTED CONTENTS NOTE
Title Table of contents
Contents note Advertising perspectives --<br/>Developing marketing and advertising strategies --<br/>Creating advertisements and commercials --<br/>Advertising media --<br/>Integrated marketing communications.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business Administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name Advertising.
9 (RLIN) 11778
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bovée, Courtland L.
9 (RLIN) 9222
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials Specified WorldCat details
Uniform Resource Identifier https://www.worldcat.org/title/contemporary-advertising/oclc/28634633&referer=brief_results
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Text
Koha issues (borrowed), all copies 9
Holdings
Lost status Source of classification or shelving scheme Not for loan Collection code Permanent Location Current Location Shelving location Date of accession Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Koha item type Checked out
      Non-fiction EWU Library EWU Library Circulation Section 1997-08-28 Asia Foundation 0.00 2 1 659.1 ARC 1994 1797 2018-10-02 2018-09-25 C-3 Text  
      Non-fiction EWU Library EWU Library Circulation Section 1997-08-28 Asia Foundation 0.00 2   659.1 ARC 1994 1799 2017-01-17 2017-01-12 C-5 Text  
    Not For Loan Non-fiction EWU Library EWU Library Reserve Section 1997-07-09 Asia Foundation 0.00     659.1 ARC 1994 1216     C-1 Text  
        EWU Library EWU Library   1997-07-09 Karim International 0.00 5   659.1 ARC 1994 1217 2018-10-01 2018-10-01 C-2 Text 2018-12-20
      Non-fiction EWU Library EWU Library Circulation Section 1997-08-28 Asia Foundation 0.00 2 1 659.1 ARC 1994 1798 2018-12-13 2018-12-05 C-4 Text  

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