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Marketing management : an Asian perspective /

by Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Singapore : London : Pearson/Prentice Hall, 1999Edition: 2nd ed.Description: xxvi, 904 p. : ill. ; 27 cm.ISBN: 0130109800; 0131066250.Subject(s): Marketing -- ManagementOnline resources: WorldCat details
Contents:
Table of contents Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
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Item type Location Collection Call number Copy number Status Date due
Text Text Reserve Section Non Fiction 658.802 5 MAR 1999 (Browse shelf) C-1 Not For Loan
Text Text Reserve Section Non Fiction 658.802 5 MAR 1999 (Browse shelf) C-2 Not For Loan
Text Text Circulation Section Non Fiction 658.8025 MAR 1999 (Browse shelf) C-3 Available

Includes bibliographical references and index.

Table of contents Assessing marketing's critical role in organizational performance --
Building customer satisfaction through quality, service and value --
Winning markets through market-oriented strategic planning --
Scanning the marketing environment --
Developing new products --
Designing and managing global marketing strategies --
Selecting and managing marketing channels --
Managing direct and online marketing --
Organizing, implementing, evaluating, and controlling merketing activities.

Business Administration

Tahur Ahmed

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