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Marketing management : an Asian perspective / Philip Kotler ... [et al.]

Contributor(s): Kotler, PhilipMaterial type: TextTextLanguage: English Publication details: Singapore : London : Pearson/Prentice Hall, 1999. Edition: 2nd edDescription: xxvi, 904 p. : ill. ; 27 cmISBN: 0130109800; 0131066250Subject(s): Marketing -- ManagementDDC classification: 658.8025 Online resources: WorldCat details
Contents:
TOC Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
List(s) this item appears in: Marketing 1
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.8025 MAR 1999 (Browse shelf(Opens below)) C-1 Not For Loan 9974
Text Text EWU Library
Circulation Section
Non-fiction 658.8025 MAR 1999 (Browse shelf(Opens below)) C-2 Available 9975
Text Text EWU Library
Circulation Section
Non-fiction 658.8025 MAR 1999 (Browse shelf(Opens below)) C-3 Available 26348
Total holds: 0

Includes bibliographical references and index.

TOC Assessing marketing's critical role in organizational performance --
Building customer satisfaction through quality, service and value --
Winning markets through market-oriented strategic planning --
Scanning the marketing environment --
Developing new products --
Designing and managing global marketing strategies --
Selecting and managing marketing channels --
Managing direct and online marketing --
Organizing, implementing, evaluating, and controlling merketing activities.

BA

Tahur Ahmed

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