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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type: TextTextSeries: The Irwin series in marketing.Publisher: Chicago : Irwin, c1995Edition: 4th ed.Description: xiii, 864 p. : ill. (some col.) ; 25 cm.ISBN: 0256137277; 9780256137279.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: WorldCat details
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.8 PEM 1995 (Browse shelf) C-1 Not For Loan 2677
Total holds: 0

"M M, analysis, cases, plans, text"--Cover.

Includes bibliographical references and index.

Business Administration

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