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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh KMaterial type: TextTextLanguage: English Publication details: London; New Delhi : Prentice-Hall International; Pearson Education, 2004. Edition: 4th edDescription: xxix, [781] p. [various pagings] : ill., ports. ; 28 cmISBN: 0131217291 (International ed.); 9780131217294; 0131011189; 9780131011182; 8129702568Subject(s): Marketing research -- MethodologyDDC classification: 658.83 Online resources: WorldCat details
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658.83 IVD 1998 Dictionary of marketing / 658.83 LUM 1987 Marketing research / 658.83 MAM 2004 Marketing research : 658.83 MAM 2004 Marketing research : 658.83 MAM 2004 Marketing research : 658.83 MAM 2004 Marketing research : 658.83 MAM 2004 Marketing research :