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Managing small business : an entrepreneurial emphasis.

Contributor(s): Moore, Carlos W.
Material type: TextTextPublisher: Australia ; United Kingdom : South-Western Cengage Learning, c2008Edition: 14th ed.Description: xxiii, 744 p. : ill. ; 28 cm.ISBN: 9780538737289 ; 0324662890; 053873728X (pbk.) :; 9780324827859 (Internet access card) :; 0324827857 (Internet access card) :.Subject(s): Small business -- ManagementDDC classification: 658.022 Online resources: WorldCat details
Contents:
The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance. Table of contents
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.022 MAN 2008 (Browse shelf) C-1 Not For Loan 23070
Text Text EWU Library
Reserve Section
Non-fiction 658.022 MAN 2008 (Browse shelf) C-2 Not For Loan 23518
Text Text EWU Library
Circulation Section
Non-fiction 658.022 MAN 2008 (Browse shelf) C-3 Available 23519
Text Text EWU Library
Circulation Section
Non-fiction 658.022 MAN 2008 (Browse shelf) C-4 Available 23520
Total holds: 0

Previous ed. published as: Small business management: an entrepreneurial emphasis / Justin G. Longenecker ... [et al.]. 2006. Uk

Includes bibliographical references and index.

The entrepreneurial life --
Entrepreneurial integrity: a gateway to small business opportunity --
Getting started --
Franchises and buyouts --
The family business --
The business plan: visualizing the dream --
The marketing plan --
The human resource plan: managers, owners, allies, and directors --
The location plan --
The financial plan, part 1: projecting financial requirements --
The financial plan, part 2: finding sources of funds --
The harvest plan --
Customer relationships: the key ingredient --
Product and supply chain management --
Pricing and credit decisions --
Promotional planning --
Global marketing --
Professional management in the entrepreneurial firm --
Managing human resources --
Managing operations --
Managing risk --
Managing assets --
Evaluating financial performance. Table of contents

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