The marketing of nations : a strategic approach to building national wealth / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee.

By: Kotler, Philip Contributor(s): Somkid Jatusripitak | Suvit Maesincee, 1961-Material type: Text

TextLanguage: English Publication details: New York : Free Press, c1997. Description: xi, 451 p. : ill. ; 25 cmISBN: 068483488X; 9780684834887Subject(s): Economic development | Economic policy | Industrial policyDDC classification: 338.9 LOC classification: HD75 | .K697 1997Online resources: WorldCat details

Contents:

TOC pt. I. Understanding the challenge of national economic development. Challenges to building a nation's wealth -- Major dilemmas and trade-offs in public policy toward economic development -- Distinguishing alternative pathways to development -- pt. II. Formulating the nation's strategic vision. Strategic groups of nations and the global competitive structure -- Assessing the nation's strengths and weaknesses -- Assessing the nation's opportunities and threats -- Developing the nation's strategic thrust -- pt. III. Developing the nation's strategic postures. Developing the nation's investment policies -- Building the nation's industrial portfolio -- Developing the nation's macroeconomic policies -- Developing the nation's infrastructure -- Developing the nation's institutional framework -- pt. IV. Supporting the company growth and prosperity. Bridging corporate strategy with the nation's wealth-building strategy -- Nourishing company growth -- Strategic development through cooperative strategies -- National wealth-building strategies: from strategic vision to strategic implementation.

Summary: "The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets." "With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing."--Jacket.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 5 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	338.9 KOM 1997 (Browse shelf(Opens below))	C-1	Not For Loan		26364

Total holds: 0

Browsing Dr. S. R. Lasker Library, EWU shelves, Shelving location: Reserve Section Close shelf browser (Hides shelf browser)

Previous								Next
Previous	338.9 HEM The mystery of economic growth /	338.9 INS 2003 In search of prosperity :	338.9 JAO 2013 Overcoming human poverty :	338.9 KOM 1997 The marketing of nations :	338.9 LAA Against dirigisme :	338.9 LAA Against dirigisme :	338.9 LAP The Poverty of 'development economics' /	Next

Includes bibliographical references and index.

TOC pt. I. Understanding the challenge of national economic development. Challenges to building a nation's wealth --
Major dilemmas and trade-offs in public policy toward economic development --
Distinguishing alternative pathways to development --
pt. II. Formulating the nation's strategic vision. Strategic groups of nations and the global competitive structure --
Assessing the nation's strengths and weaknesses --
Assessing the nation's opportunities and threats --
Developing the nation's strategic thrust --
pt. III. Developing the nation's strategic postures. Developing the nation's investment policies --
Building the nation's industrial portfolio --
Developing the nation's macroeconomic policies --
Developing the nation's infrastructure --
Developing the nation's institutional framework --
pt. IV. Supporting the company growth and prosperity. Bridging corporate strategy with the nation's wealth-building strategy --
Nourishing company growth --
Strategic development through cooperative strategies --
National wealth-building strategies: from strategic vision to strategic implementation.

"The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets." "With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing."--Jacket.

Sagar Shahanawaz

There are no comments on this title.

to post a comment.