Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
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TextLanguage: English Publication details: New York ; London : McGraw-Hill Book Company, 1993 Edition: 4th edDescription: xxiii, 788 p. : ill. ; 26 cmISBN: 0070387672; 9780070387676; 0070387583; 9780070387584; 0071125116 (Internationaled)Subject(s): ConsumersDDC classification: 658.8342 Online resources: WorldCat details | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | Course reserves |
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8342 LOC 1993 (Browse shelf(Opens below)) | C-1 | Not For Loan | 9839 | |||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8342 LOC 1993 (Browse shelf(Opens below)) | C-2 | Not For Loan | 9913 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 LOC 1993 (Browse shelf(Opens below)) | C-3 | Available | 9914 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 LOC 1993 (Browse shelf(Opens below)) | C-4 | Available | 9915 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.834 2 LOC 1993 (Browse shelf(Opens below)) | C-5 | Available | 9916 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 LOC 1993 (Browse shelf(Opens below)) | C-6 | Available | 9917 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 LOC 1993 (Browse shelf(Opens below)) | C-7 | Available | 9918 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 LOC 1993 (Browse shelf(Opens below)) | C-8 | Available | 9919 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 LOC 1993 (Browse shelf(Opens below)) | C-9 | Available | 9920 |
includes index
TOC Part 1: Studying consumer behaviour; understanding consumer and market segments. Part 2: Environmental influences on consumer behavior; culture; subcultures; social class; social groups; family; personal influence and diffusion of innovations. Part 3: Individual determinants of consumer behaviour; personality and self-concept; motivation and involvement; information processing; learning and memory; attitudes; changing attitudes. Part 4: Consumer decision processes; problem recognition; search and evaluation; purchasing processes; postpurchase behavior. Part 5: Additional dimensions; researching and modelling consumer behaviour; consumerism; organisational buying behaviour.
Summary:
Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.
BA
Sagar Shahanawaz
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