Microeconomics for MBAs : the economic way of thinking for managers / Richard B. McKenzie, Dwight R. Lee.

By: McKenzie, Richard B Contributor(s): Lee, Dwight R Material type: Text

TextLanguage: English Publication details: Cambridge ; New York : Cambridge University Press, 2006. Description: xxv, 689 p. : ill. ; 24 cm. +ISBN: 0521859816 (hbk.); 9780521859813Subject(s): Microeconomics | Managerial economicsDDC classification: 338.50711 LOC classification: HB172 | .M396 2006Online resources: Publisher description | Table of contents only | Contributor biographical information | WorldCat Details | Ebook Fulltext

Contents:

TOC Microeconomics : a way of thinking about business -- Competitive product markets and firm decisions -- Principles of rational behaviour at work in society and business -- The logic of group behaviour in business and elsewhere -- Government controls : how management incentives are affected -- Reasons for firms and incentives -- Consumer choice and demand in traditional and network markets -- Product costs and business decisions -- Production cost short run and long run -- Firm production under idealized competitive conditions -- Monopoly power and firm pricing decisions -- Firm strategy under imperfectly competitive market conditions -- Competitive and monopsonistic labor markets -- Problems in collective decision making -- International trade and finance.

Summary: Summary: "This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage profit maximization?""--BOOK JACKET.

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Title notes ( 5 )
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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
E-Book	Dr. S. R. Lasker Library, EWU E-book	Non-fiction	338.50711 MCM 2006 (Browse shelf(Opens below))		Not for loan
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	338.50711 MCM (Browse shelf(Opens below))	C-1	Not For Loan	20307
CDs & DVDs	Dr. S. R. Lasker Library, EWU Audio Visual	Non-fiction	338.50711 MCM 2006 (Browse shelf(Opens below))	C-1	Available	CD-1232

Total holds: 0

Includes bibliographical references (p. 651-667) and index.

TOC Microeconomics : a way of thinking about business --
Competitive product markets and firm decisions --
Principles of rational behaviour at work in society and business --
The logic of group behaviour in business and elsewhere --
Government controls : how management incentives are affected --
Reasons for firms and incentives --
Consumer choice and demand in traditional and network markets --
Product costs and business decisions --
Production cost short run and long run --
Firm production under idealized competitive conditions --
Monopoly power and firm pricing decisions --
Firm strategy under imperfectly competitive market conditions --
Competitive and monopsonistic labor markets --
Problems in collective decision making --
International trade and finance.

Summary:
"This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage profit maximization?""--BOOK JACKET.

Economics

Tahur Ahmed

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