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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. by Bearden, William O, 1945- | Netemeyer, Richard G, 1956-. Edition: 2nd ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: Thousand Oaks, Calif. ; New Delhi : Sage Publications, c1999Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (1)Call number: 658.83 BEH 1999. Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.83 BEH 1999. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.83 BEH 1999.
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. by Netemeyer, Richard G, 1956- | Haws, Kelly L | Bearden, William O, 1945-. Handbook of marketing scales. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: Los Angeles : SAGE, c2011Other title: Marketing scales.Online access: E-book Fulltext Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.83 HAN 2011.
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