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		Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip \| Keller, Kevin Lane, 1956-. Edition: 15 ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Pearson; 2016Online access: E-book Fulltext Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.8 KOM 2016. Log in to add tags Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956-. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Pearson, c2013Online access: E-book Fulltext Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.827 KES 2013. Log in to add tags Add to cart (remove)