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1.
Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 15 ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston : Pearson; 2016Online access: E-book Fulltext Availability: Items available for reference: [Call number: 658.8 KOM 2016] (1).

2.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston : Pearson, c2013Online access: E-book Fulltext Availability: Items available for reference: [Call number: 658.827 KES 2013] (1).

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