Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008. - xxxii, 577 p. : ill. col. ; 28 cm.

Includes bibliographical references (p. R-1 - R-30) and indexes.

Part 1 --
Defining marketing and the marketing process --
Part 2 --
Understanding the marketplace and consumers --
Part 3 --
Desining a customer-Driven marketing strategy and integrated marketing mix --
Part 4 Extending marketing. Table of contents



9780132390026 (alk. paper) 0132390027 (alk. paper)


Marketing.
Management.
Consumer.

HF5415 / .K636 2008

658.8 / KOP 2008

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