Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008. - xxxii, 577 p. : ill. col. ; 28 cm.
Includes bibliographical references (p. R-1 - R-30) and indexes.
Part 1 --
Defining marketing and the marketing process --
Part 2 --
Understanding the marketplace and consumers --
Part 3 --
Desining a customer-Driven marketing strategy and integrated marketing mix --
Part 4 Extending marketing. TOC
9780132390026 (alk. paper) 0132390027 (alk. paper)
Marketing.
Management.
Consumer.
HF5415 / .K636 2008
658.8 / KOP 2008
Principles of marketing / Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008. - xxxii, 577 p. : ill. col. ; 28 cm.
Includes bibliographical references (p. R-1 - R-30) and indexes.
Part 1 --
Defining marketing and the marketing process --
Part 2 --
Understanding the marketplace and consumers --
Part 3 --
Desining a customer-Driven marketing strategy and integrated marketing mix --
Part 4 Extending marketing. TOC
9780132390026 (alk. paper) 0132390027 (alk. paper)
Marketing.
Management.
Consumer.
HF5415 / .K636 2008
658.8 / KOP 2008